How to Write Landing Page Copy That Converts (For Digital Products)

Good landing page copy answers four questions in order: What's the problem? How do you solve it? Why should I trust you? What do I do now?

Start with the problem in the headline: 'Struggling to get clients?' Then your subheadline offers the solution: 'Get a done-for-you proposal template that wins deals.'

Then add proof: testimonials, case studies, or numbers. 'Used by 200+ freelancers.'

Finally, a clear CTA: 'Download now' or 'Get instant access.' No 'Submit' buttons. Use action words.

Keep paragraphs short. Use bullet points for features. And always, always test your copy on a friend before launch.